BROADCASTING VS. OTT COMPETITION: HOW TERRESTRIAL PLATFORMS AND NEW STREAMING GIANTS REDEFINE THE MARKET

Terrestrial dramas have long been established as mainstream TV shows, produced and broadcast through major network broadcasting stations. In contrast, Over-the-Top (OTT) services are digitally distributed streaming platforms, with Netflix, Watcha, and domestic platforms being leading competitors. As media consumption habits evolve, competition betw